ASUS Vivobook Go 15 (2023), AMD Ryzen 5 7520U, 16GB RAM, 512GB SSD, FHD, 15.6"/39.62cm, Windows 11, MS Office 2021, Mixed Black, 1.63KG, E1504FA-NJ542WS, Alexa Built-in, Thin & Light Laptop

Key Features: - Powerful AMD Ryzen 5 7520U processor for smooth performance - 16GB RAM for seamless multitasking - Fast 512GB SSD for ample storage space and quick boot-up times - Full HD 15.6" display for crisp and clear visuals - Windows 11 operating system for modern features - Pre-installed MS Office 2021 for productivity - Alexa Built-in for hands-free voice control

For whom: The ASUS Vivobook Go 15 is ideal for students, professionals, and anyone looking for a reliable and portable laptop for everyday use. With its powerful performance and slim design, it is perfect for on-the-go use.

Pros: - Powerful processor and ample RAM for smooth performance - Fast and spacious SSD for storage - Clear and vibrant display for multimedia consumption - Modern operating system with pre-installed productivity software - Alexa Built-in for convenient voice control

Cons: - May not have dedicated graphics for intensive gaming - Limited color options for those looking for a more vibrant design

Specs	Details
Brand	ASUS
Model Name	Vivobook Go 15 (2023)
Launch Year	2023
Processor	AMD Ryzen 5 7520U
RAM (size+type)	16GB
Storage (type+size)	512GB SSD
Graphics (GPU)	N/A
Display (size/type/resolution/refresh)	15.6" FHD
Battery	N/A
Operating System	Windows 11
Weight	1.63KG
Ports & Connectivity (USB-C/HDMI/Wi-Fi/BT)	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High RAM & SSD capacity with latest AMD processor for smooth performance.	notebookcheck
Brand Strength & Distribution	20	18	ASUS well-established in India with wide retail presence.	Canalys
Category Momentum	20	15	Strong demand for thin & light laptops in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered in the Indian market.	IDC
Competitive Intensity / Alternatives	10	8	Facing competition from similar spec laptops in the market.	notebookcheck
Use-case/OS Advantage	5	5	Windows 11 & MS Office 2021 pre-installed for enhanced productivity.	Canalys
Final Market Score	100	76/100 (3.80/5)	Strong contender in the thin & light laptop segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	4.2	Engagement on Twitter and Instagram.
Retail Presence	4.1	Widely available in major online and offline stores.
Price Appeal	4.0	Competitive pricing compared to similar models.
Community Hype	3.9	Discussions in tech forums and enthusiast groups.
Festive Sales	4.3	Expected to have attractive discounts during major festivals.
Performance in Climate	4.2	Efficient cooling system suitable for Indian weather.
Overall Trend	4.10/5 (82/100)	Strong market potential with positive buzz and expected festive sales boost.