ASUS VivoBook 15 (2022), Intel Core i3-1215U, 12th Gen, 8GB RAM, 512GB SSD, FHD, 15.6"/39.62cm, Windows 11, MS Office 2021, Icelight Silver, 1.7KG, X1502ZA-EJ322WS, Backlit KB Laptop

This ASUS VivoBook 15 (2022) is a sleek and powerful laptop designed for everyday use. With its Intel Core i3-1215U processor, 8GB of RAM, and 512GB SSD storage, it offers a smooth performance for multitasking and productivity tasks.

Key Features: - 12th Gen Intel Core i3-1215U processor - 8GB RAM and 512GB SSD storage - 15.6" FHD display for crisp visuals - Windows 11 operating system with MS Office 2021 pre-installed - Backlit keyboard for easy typing in low light conditions

For whom: This laptop is perfect for students, professionals, and casual users who need a reliable and lightweight device for everyday computing tasks. It can handle daily workloads, streaming, web browsing, and light gaming with ease.

Pros: - Fast and responsive performance - Full HD display for vibrant visuals - Thin and lightweight design for portability - Comes with Windows 11 and MS Office 2021 pre-installed - Backlit keyboard for convenient typing in the dark

Cons: - Limited processing power for heavy multitasking or gaming - No dedicated graphics card for intensive graphical tasks

Specs	Details
Brand	ASUS
Model Name	VivoBook 15 (2022)
Launch Year	2022
Processor	Intel Core i3-1215U, 12th Gen
RAM (size+type)	8GB
Storage (type+size)	512GB SSD
Graphics (GPU)	N/A
Display (size/type/resolution/refresh)	15.6" FHD
Battery	N/A
Operating System	Windows 11
Weight	1.7KG
Ports & Connectivity (USB-C/HDMI/Wi-Fi/BT)	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Competitive specs and performance for the price range in the Indian market.	notebookcheck
Brand Strength & Distribution	20	18	ASUS is a well-established brand with wide retail presence in India.	Canalys
Category Momentum	20	15	Strong demand for mid-range laptops in Indian market.	IDC
Price Positioning	20	10	Slightly higher priced compared to direct competitors in the segment.	IDC
Competitive Intensity / Alternatives	10	8	Facing strong competition from similar laptops from HP, Dell, and Lenovo.	notebookcheck
Use-case/OS Advantage	5	5	Includes Windows 11 and MS Office 2021, appealing to productivity-focused users.	Canalys
Final Market Score	100	76/100 (3.80/5)	Competitively positioned mid-range laptop with strong brand presence in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	4.2	Active engagement on major platforms
Retail Presence	4.0	Widespread availability in key cities
Price Appeal	4.3	Competitive pricing for the features offered
Community Hype	3.8	Growing interest among tech enthusiasts
Festive Sales	4.5	Expected to perform well during major festivals
Performance in Climate	4.1	Suitable for varying Indian weather conditions
Overall Trend	4.20/5 (84/100)	Strong market potential with positive consumer sentiment.