Attitude Compact Powder Light 9gm

Attitude Compact Powder Light 9gm

The Attitude Compact Powder Light 9gm is a lightweight and finely milled powder that helps to set makeup in place and control shine throughout the day.

Key Features:
- Provides a smooth and matte finish
- Controls oil and shine
- Blurs imperfections
- Long-lasting formula

This compact powder is suitable for those with light to medium skin tones who are looking to set their makeup and achieve a flawless finish.

Pros:
- Travel-friendly packaging
- Easy to use for touch-ups on the go
- Gives a natural finish

Cons:
- Limited shade range
- May not work well on dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Attitude Compact Powder offers a wide range of shades suitable for Indian skin tones, meeting the diverse needs of consumers.	Vogue India
Brand Strength	20	18	Maybelline is a well-established brand known for its quality and affordability in the Indian market.	Brand Equity
Category Momentum	20	15	Compact powders are gaining popularity in the Indian market due to their convenience and versatility.	Mintel
Price Positioning	20	10	Competitively priced compared to other similar products in the market, making it accessible to a wider consumer base.	Business Standard
Competition	10	8	Facing moderate competition from other popular compact powder brands in the Indian market, but Maybelline's strong brand presence gives it an edge.	Femina
Use-case Advantage	5	5	The lightweight and long-lasting formula of the Attitude Compact Powder makes it ideal for daily wear, catering to the needs of working professionals and students.	Elle India
Final Market Score	100	76/100 (3.80/5)	Maybelline's Attitude Compact Powder is well-positioned in the Indian market, offering a diverse range of shades at a competitive price point.

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