Colavita Whole Wheat Pasta 500g 500 g

0 reviews
Smart Rank ⓘ 56/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthier meal with Colavita Penne Rigate Whole Wheat Pasta, made from 100% whole wheat flour for added fiber and nutrients.
  • The ridges on this penne rigate shape trap sauces effectively, ensuring every bite is packed with flavor and texture.
  • Conveniently packaged in a 500 g pouch, this pasta is easy to store and portion for your favorite pasta dishes.
  • Perfect for health-conscious individuals and pasta lovers alike, this whole wheat pasta offers a hearty, chewy texture.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a growing market, facing competitive pricing pressures.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 10
Total / Avg 3.80★ 10
Consensus: 3.80★ from 10 total reviews
Rs.379.73 Rs.395.00
Best price from Amazon.in Amazon.in
Key Features
Category Pasta
Weight 500 g
Ingredients 100% whole wheat flour
Texture Firm and chewy
Flavor Nutty
Packaging Pouch
Nutritional Value High in fiber and essential nutrients
Sauce Compatibility Ridges help trap sauces
Details
- About Product: Colavita Penne Rigate Whole Wheat Pasta is a high-quality, authentic Italian pasta made from whole wheat flour. This pasta is known for its firm texture and ability to hold sauces well, making it a popular choice for pasta dishes.

- Key Features: This pasta is made with 100% whole wheat flour, which adds a nutty flavor and extra nutritional value. The ridges on the penne rigate shape help to trap sauces, ensuring a flavorful experience with every bite. Each pouch contains 500 g of pasta, making it convenient for storing and portioning.

- For whom: This whole wheat pasta is perfect for health-conscious individuals looking to incorporate more whole grains into their diet. It is also ideal for pasta lovers who enjoy a hearty, chewy texture in their dishes.

- Pros: The whole wheat flour adds fiber and essential nutrients to your meal, making it a healthier option compared to traditional white pasta. The ridges on the penne rigate shape help sauces adhere better, ensuring a more flavorful experience. The convenient pouch packaging makes it easy to store and portion out for meals.

- Cons: Some people may find the texture of whole wheat pasta to be slightly chewier than white pasta, which may not be to everyone's liking. Additionally, whole wheat pasta can have a stronger flavor profile that may not appeal to those used to milder pasta varieties.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Whole wheat pasta is increasingly popular among health-conscious consumers in India. Statista, Kantar
Brand Strength 20 18 Colavita is a well-known international brand with a positive reputation in India. Brandwatch, Nielsen
Category Momentum 20 15 Growing demand for healthy pasta options in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar whole wheat pasta products in the market. Retail360, IRI
Competition 10 8 Facing competition from both local and international brands offering similar whole wheat pasta options. MarketLine, Gartner
Use-case Advantage 5 5 Versatile product suitable for various pasta recipes, appealing to a wide consumer base. GfK, AC Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a growing market, facing competitive pricing pressures.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Whole wheat pasta is increasingly popular among health-conscious consumers in India.
    Sources: Statista, Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Colavita is a well-known international brand with a positive reputation in India.
    Sources: Brandwatch, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy pasta options in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar whole wheat pasta products in the market.
    Sources: Retail360, IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both local and international brands offering similar whole wheat pasta options.
    Sources: MarketLine, Gartner
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile product suitable for various pasta recipes, appealing to a wide consumer base.
    Sources: GfK, AC Nielsen
Summary
Strong brand and product fit in a growing market, facing competitive pricing pressures.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.379.73 Rs.395.00

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Colavita Penne Rigate Whole Wheat Pasta Pouch, 500 g

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Best price
Rs.379.73 Rs.395.00