Surf Excel Matic Clean 2X Freshness 2ltr

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience powerful stain removal with Surf Excel Matic Express Liquid Detergent, ensuring your clothes look spotless after every wash.
Enjoy long-lasting freshness with 2X Freshness Action, keeping your laundry smelling amazing for days.
Gentle on fabrics, this detergent cares for your clothes while providing quick and efficient cleaning for busy households.
Crafted with care, Surf Excel Matic is safe for both your clothes and the environment, making it a reliable laundry solution.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Surf Excel Matic Express Liquid Detergent is well-positioned in the competitive Indian laundry market.

Rs.189.00 Rs.236.00

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Details

Introducing Surf Excel Matic Express Liquid Detergent, specially designed for Indian households seeking ultimate cleanliness and freshness. With its 2X Freshness Action, this detergent ensures your clothes smell amazing and look spotless after every wash.

Powerful stain removal
Long-lasting fragrance
Gentle on fabrics
Quick and efficient cleaning

Perfect for daily laundry needs, Surf Excel Matic Express Liquid Detergent is ideal for busy Indian households looking to maintain hygiene and cleanliness effortlessly. Whether you want to remove tough stains or simply refresh your clothes, this detergent is a reliable companion.

Surf Excel Matic Express Liquid Detergent is crafted with care, ensuring it is safe for both your clothes and the environment. Its advanced formula not only cleans effectively but also cares for your fabrics, making them last longer. Say goodbye to dull, stained clothes with this trusted laundry solution.

Brand: Surf Excel | Net Weight: 2 liters | Packaging: Pouch

Upgrade your laundry routine with Surf Excel Matic Express Liquid Detergent and experience the magic of 2X freshness and cleanliness. Order now and enjoy the benefits of superior laundry care!

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	2X freshness action and express clean meet consumer expectations	Livemint, Financial Express
Brand Strength	20	15	Surf Excel Matic is a trusted brand in Indian households	Economic Times, Hindu Business Line
Category Momentum	20	10	High demand for laundry products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established detergent brands	The Hindu, Times of India
Use-case Advantage	5	5	Convenient packaging and effective cleaning for daily laundry	India Today, NDTV
Final Market Score	100	66/100 (3.30/5)	Surf Excel Matic Express Liquid Detergent is well-positioned in the competitive Indian laundry market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: 2X freshness action and express clean meet consumer expectations

Sources: Livemint, Financial Express
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Surf Excel Matic is a trusted brand in Indian households

Sources: Economic Times, Hindu Business Line
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: High demand for laundry products in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Business Today, CNBC TV18
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established detergent brands

Sources: The Hindu, Times of India
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient packaging and effective cleaning for daily laundry

Sources: India Today, NDTV

Summary

Surf Excel Matic Express Liquid Detergent is well-positioned in the competitive Indian laundry market.

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