Patanjali Ashwagandha Churna 3 X 100gm

Patanjali Ashwagandha Churna is a herbal supplement made from the roots of the Ashwagandha plant. It is known for its adaptogenic properties and has been used in Ayurvedic medicine for hundreds of years.

Key Features:
1. Each pack contains 3 X 100gm of Ashwagandha Churna.
2. Helps in reducing stress and anxiety.
3. Supports overall vitality and energy.
4. Promotes better sleep quality.

For whom:
This product is suitable for individuals looking to manage stress, anxiety, and improve overall well-being. It can be used by adults of all ages, but consult a healthcare professional before use if pregnant, nursing, or on medication.

Pros:
1. All-natural herbal supplement.
2. Helps in managing stress and anxiety.
3. No known side effects.

Cons:
1. Taste may not be appealing to all individuals.
2. Results may vary from person to person.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Ashwagandha, a popular herb known for its health benefits in Ayurveda.	Business Standard, Indian Express
Brand Strength	20	10	Strong brand recognition and trust among Indian consumers.	TOI, Hindu
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	6	Facing competition from both traditional Ayurvedic brands and modern health supplements.	CNBC, Zee News
Use-case Advantage	5	5	Offers stress relief and immunity-boosting properties, aligning with current consumer needs.	Livemint
Final Market Score	100	66/100 (3.30/5)	Patanjali Ashwagandha Churna 3 X 100gm holds a strong position in the growing Ayurvedic Chyawanprash market in India.

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