IMC Shri Haldi Pack of 2 - Turmeric Powder for Health and Wellness

About Product: This is a pack of 2 Imc Shri Haldi, which is a natural and organic turmeric powder.

Key Features: - Made from high-quality turmeric roots - No added preservatives or artificial colors - Packed with antioxidants and anti-inflammatory properties

For whom: This product is suitable for anyone looking to incorporate the health benefits of turmeric into their daily routine.

Pros: - Rich in curcumin, a powerful compound with many health benefits - Can be used in cooking or as a supplement - Helps boost immunity and fight inflammation Cons: - May stain clothes or surfaces if not used carefully - Some people may experience mild digestive discomfort if consumed in large quantities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Turmeric powder known for its health benefits aligns with the wellness trend.	The Hindu, India Today
Brand Strength	20	10	Established brand reputation in the Ayurvedic products segment.	Livemint, The Economic Times
Category Momentum	20	15	Growing demand for health and wellness products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC, NDTV
Competition	10	8	Facing moderate competition from established and new entrants in the segment.	Business Insider, Financial Express
Use-case Advantage	5	3	Versatile usage for culinary and medicinal purposes adds value.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing health and wellness market.

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