Dettol Lime Fresh Liquid Disinfectant for Surface Cleaning and Personal Hygiene - 1L

About Product: Dettol Liquid Disinfectant is a versatile cleaning solution that can be used for cleaning floors, surfaces, and even personal hygiene. It is specially formulated to kill germs and bacteria, leaving your home clean and fresh. Key Features: - Contains Dettol's trusted germ-killing formula - Lime Fresh scent helps to mask unpleasant odors - Can be used for multiple cleaning purposes - Comes in a convenient 1L bottle For whom: This product is ideal for individuals or families who prioritize cleanliness and hygiene in their homes. It is suitable for use in kitchens, bathrooms, and other high-traffic areas where germs may thrive. Pros: - Effective germ-killing formula - Versatile and multipurpose - Pleasant Lime Fresh scent - Convenient packaging size Cons: - Some may find the scent too strong - May require dilution for certain applications - Not recommended for use on sensitive surfaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dettol Lime Fresh Liquid offers versatile cleaning and disinfecting capabilities suitable for Indian households.	Hindu Business Line, Financial Express
Brand Strength	20	18	Dettol is a trusted brand with strong market presence in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	5	Facing moderate competition from other established disinfectant brands in the Indian market.	Moneycontrol, The Print
Use-case Advantage	5	3	Convenient for both surface cleaning and personal hygiene needs.	Business Insider
Final Market Score	100	76/100 (3.80/5)	Dettol Lime Fresh Liquid is well-positioned in the Indian market with strong brand presence and competitive pricing.

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