Dabur Odomos Naturals Mosquito Repellant Lotion 120 Ml

Dabur Odomos Naturals Mosquito Repellant Lotion is a natural and effective way to protect yourself from mosquito bites. Made with natural ingredients, it is safe for use on both adults and children.

Key Features: - Natural ingredients - Long-lasting protection - Pleasant fragrance - Non-greasy formula

For whom: This mosquito repellant lotion is suitable for anyone looking for a safe and effective way to keep mosquitoes at bay. It is especially useful for outdoor activities such as camping, hiking, and picnicking.

Pros: - Natural ingredients make it safe for use on sensitive skin - Long-lasting protection against mosquitoes - Pleasant fragrance that is not overpowering - Non-greasy formula that absorbs quickly into the skin

Cons: - Some may find the lotion to be too thick - May need to be reapplied after swimming or excessive sweating

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective formulation with natural ingredients suitable for Indian consumers.	Hindu Business Line, Financial Express
Brand Strength	20	18	Dabur's strong brand reputation in the health and wellness segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for natural mosquito repellants in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other natural mosquito repellants in the market.	Business Today, CNBC TV18
Competition	10	8	Facing competition from other established natural mosquito repellant brands.	India Today, Moneycontrol
Use-case Advantage	5	5	Provides long-lasting protection against mosquitoes during outdoor activities.	The Times of India
Final Market Score	100	76/100 (3.80/5)	Dabur Odomos Naturals Mosquito Repellant Lotion 120 Ml is well-positioned in the Indian market as a competitive natural mosquito repellant.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—