DABUR Kesarprash 900g Ayurvedic Immunity Booster for Adults, Elderly | Builds Energy, Strength, Stamina | Strengthens Bones | Enriched Revitalizer with Kesar & Moti | Scientifically Tested

Key Features: - Ayurvedic immunity booster for adults and elders - Builds energy, strength, and stamina - Strengthens bones and revitalizes the body - Enriched with Kesar and Moti - Scientifically tested for effectiveness
For Whom: - Ideal for adults and elders looking to boost their immunity and overall health - Suitable for individuals looking to increase their energy levels and strengthen their bones - Perfect for those wanting a natural and Ayurvedic way to improve their vitality and stamina
Pros: - Made with natural ingredients and Ayurvedic herbs - Supports overall health and wellness - Helps in increasing immunity and boosting energy levels - Enriched with Kesar and Moti for added benefits - Scientifically tested for effectiveness and safety
Cons: - May not be suitable for individuals with specific allergies or sensitivities - Results may vary from person to person - Requires regular consumption for maximum benefits

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kesarprash with Kesar & Moti aligns with consumer preference for natural ingredients.	The Hindu, India Today
Brand Strength	20	10	DABUR is a trusted brand in the Ayurvedic products segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic immunity boosters in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic immunity boosters in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from established and emerging Ayurvedic immunity booster brands.	The Indian Express, CNBC TV18
Use-case Advantage	5	5	Addresses the immunity and energy needs of adults and elderly effectively.	Outlook, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	DABUR Kesarprash 900g is well-positioned in the growing Ayurvedic immunity booster segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—