DABUR Fem Floral Bouquet Handwash 1500ml: Enriched with Coconut Milk, Vitamin E, and Long-Lasting Fragrance - Soft, Gentle, and Safe

DABUR Fem Floral Bouquet Soft Safe Handwash is a gentle and effective handwash that is enriched with the goodness of coconut milk and Vitamin E. It not only cleanses your hands but also nourishes and moisturizes them, leaving them soft and smooth. The long-lasting floral fragrance will leave your hands smelling fresh and pleasant throughout the day.
Key Features: - Enriched with coconut milk and Vitamin E - Soft and safe formula - Long-lasting floral fragrance - Moisturizes and nourishes hands - Suitable for daily use
For whom: DABUR Fem Floral Bouquet Soft Safe Handwash is suitable for all skin types and is gentle enough for daily use. It is perfect for those who want a handwash that not only cleanses but also moisturizes and nourishes their hands.
Pros: - Gentle and effective formula - Nourishes and moisturizes hands - Long-lasting fragrance - Suitable for daily use
Cons: - Might not be suitable for those with sensitive skin or allergies to fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Coconut Milk, Vitamin E, and Long-Lasting Fragrance aligns with consumer preferences for natural ingredients and lasting scent.	Hindu Business Line, Economic Times
Brand Strength	20	15	DABUR's strong brand reputation in the health and wellness segment.	Business Standard, Livemint
Category Momentum	20	10	Growing demand for premium handwash products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced within the premium handwash segment, offering value for money.	Business Today, CNBC
Competition	10	6	Facing competition from established brands in the premium handwash category, but unique formulation sets it apart.	Financial Express, India Today
Use-case Advantage	5	5	Soft, Gentle, and Safe formulation suitable for daily use by all family members.	The Hindu, Times of India
Final Market Score	100	66/100 (3.30/5)	DABUR Fem Floral Bouquet Handwash 1500ml is well-positioned in the growing premium handwash market in India.

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