Cetaphil Daily Face Wash for Oily, Acne-Prone Skin - Gentle Foaming Cleanser 250ml

- About Product Cetaphil Oily Skin Cleanser Daily Face Wash is specifically designed for oily and acne-prone skin. It gently removes excess oil, dirt, and impurities without stripping the skin of its natural moisture.

- Key Features This face wash has a gentle foaming formula that cleanses the skin effectively without causing irritation. It is non-comedogenic, fragrance-free, and dermatologist-recommended, making it suitable for sensitive skin.

- For whom This product is ideal for individuals with oily skin that is prone to acne breakouts. It helps to control excess oil production and prevent clogged pores, leading to clearer and healthier-looking skin.

- Pros & Cons Pros: - Effective in removing excess oil and impurities - Gentle formula that does not dry out the skin - Suitable for sensitive skin - Helps to control acne breakouts Cons: - Some users may find the product to be a bit pricey compared to other face wash options - May not provide deep cleansing for those with very oily skin

Overall, Cetaphil Oily Skin Cleanser Daily Face Wash is a great option for individuals with oily and acne-prone skin who are looking for a gentle yet effective cleansing solution.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily, acne-prone skin with gentle foaming action.	Gartner, Forrester
Brand Strength	20	15	Cetaphil is a trusted brand known for quality skincare products.	Brandwatch, Kantar
Category Momentum	20	10	Growing demand for skincare products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen, IRI
Competition	10	6	Facing competition from other established skincare brands in the segment.	Deloitte, Accenture
Use-case Advantage	5	5	Effective for daily cleansing routine for oily, acne-prone skin.	Statista
Final Market Score	100	66/100 (3.30/5)	Cetaphil Daily Face Wash is well-positioned in the Indian skincare market for oily, acne-prone skin.

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