CARMEL ORGANICS Mulethi Root Whole 250g - Liquorice Root for Skin and Hair Care - Yashtimadhu with No Added Preservatives - Glycyrrhiza Glabra Root - Atimadhuram Athimadhura

About Product: CARMEL ORGANICS Liquorice Mulethi Root Whole is a product made from 100% pure and natural liquorice mulethi root. It comes in a pack of 250 grams and is perfect for enhancing your health, skin, and hair care routine.

Key Features: - Made from high-quality liquorice mulethi root - No added preservatives - Can be used for various health, skin, and hair care purposes - Comes in a convenient 250-gram pack

For whom: This product is suitable for anyone looking to improve their overall health and well-being, as well as individuals seeking natural solutions for their skin and hair care needs.

Pros: - Pure and natural ingredients - Versatile uses for health, skin, and hair care - Convenient packaging size - No added preservatives

Cons: - Some people may be allergic to liquorice root - May have a strong flavor for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mulethi root known for skin and hair benefits aligns with Chyawanprash category	India Today, NDTV
Brand Strength	20	10	Established brand with positive reputation in organic products	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Livemint, CNBC
Competition	10	6	Facing competition from established Ayurvedic brands offering similar products	Business Line, Outlook
Use-case Advantage	5	5	Unique benefits for skin and hair care differentiate the product	The Times of India
Final Market Score	100	66/100 (3.30/5)	Organic Mulethi Root Chyawanprash with competitive pricing and unique skin/hair benefits

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—