Carbamide Forte Pea Protein Isolate - 500g Pure Unflavoured Plant-Based Protein Powder with 30g Per Serving, 4.8g BCAA - Plant Pea Protein Isolate

This product is a plant-based protein powder isolate that offers 30 grams of pea protein per serving. It is enriched with 4.8 grams of BCAAs (Branched-Chain Amino Acids) and is 100% pure and unflavored.

Key features of this product include its high protein content, BCAAs for muscle recovery and growth, and being free from artificial flavors or sweeteners. The pea protein isolate is also easy to digest and suitable for those following a vegan or vegetarian lifestyle.

This product is ideal for individuals looking to increase their protein intake, particularly those who may be following a plant-based diet. It can be used as a post-workout recovery drink, added to smoothies or recipes for a protein boost, or consumed between meals to help maintain muscle mass.

Pros of this product include its high protein content, BCAA inclusion for muscle recovery, and being free from artificial additives. It is also versatile in its uses and easily digestible.

Cons of this product may include the lack of flavor, as it is unflavored. Some individuals may prefer a protein powder with added flavors or sweeteners. Additionally, those with pea allergies should avoid this product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and BCAA levels meet consumer preferences for fitness supplements.	Euromonitor
Brand Strength	20	10	Established brand with good reputation in health and wellness sector.	Brandwatch
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar plant-based protein powders in the market.	Retail360
Competition	10	6	Facing moderate competition from other established pea protein isolate brands in India.	AC Nielsen
Use-case Advantage	5	5	Versatile product suitable for various dietary preferences and fitness goals.	GFK
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for plant-based protein powders.

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