BrijBooti Ratanjot Root 100g Raw Alkanet Root (Alkanna Tinctoria) for Cooking, Hair Growth, Skin Burns

- This product is raw alkanet root, also known as Ratanjot root or Alkanna tinctoria. It can be used for cooking, hair fall, hair growth, and skin burns.

- Key features of this product include its natural and organic properties, making it a versatile ingredient for various uses.

- This product is suitable for individuals looking for natural remedies for hair care, skin care, or cooking purposes.

- Pros of this product include its effectiveness in promoting hair growth, treating skin burns, and adding color to dishes. Cons may include potential staining properties and a strong odor.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique product with versatile uses for cooking, hair, and skin.	India Today
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing moderate competition from other herbal health products.	Livemint
Use-case Advantage	5	5	Offers multiple benefits for consumers in one product.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Unique and competitively priced herbal product with growing demand in India.

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