Biotique Herbcolor Ammonia-Free Conditioning Hair Colour with 9 Organic Herbal Extracts for Natural Shine - Darkest Brown 3N (50g/110ml) Pack of 1

Biotique Herbcolor Conditioning Hair Colour is a natural hair color formulated with 9 organic herbal extracts, making it a safe and healthy alternative to traditional hair dyes.

Key features of this product include being ammonia-free, providing natural and healthy shine to the hair, and coming in a convenient pack size of 50g 110ml in the shade Darkest Brown 3N.

This product is suitable for individuals looking for a gentle and organic hair dye option that will nourish and condition their hair while coloring it.

Pros of Biotique Herbcolor Conditioning Hair Colour include its natural ingredients, long-lasting color, and ability to improve hair health. However, some cons may include limited shade options and potentially different results for each individual's hair type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Ammonia-free formula with organic herbal extracts aligns with current consumer preferences for natural products.	Nielsen
Brand Strength	20	10	Biotique is a well-established brand known for herbal products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing competition from both traditional and new entrants in the herbal hair color segment.	IRI
Use-case Advantage	5	5	Convenient single-pack hair coloring solution for at-home use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural hair color segment with competitive pricing and herbal formulation.

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