Beco Natural Orange Citrus Freshness Dishwashing Liquid 2 Litre Refill Pack - 100% Eco-Friendly, Tough Grease Removal, Antibacterial Formula - Leaves No Residue - Safe for Babies and Pets

- Beco Natural Dishwash Liquid in a 2-liter refill pack offers a refreshing orange citrus freshness while being 100% eco-friendly. It is specially formulated for tough grease removal and contains an antibacterial formula that leaves no residue behind. It is safe for both babies and pets.

- Key features of this dishwash liquid include its eco-friendly composition, tough grease removal capabilities, refreshing citrus scent, antibacterial formula, residue-free cleaning, and safety for babies and pets.

- This product is ideal for environmentally-conscious individuals who want a natural dishwash liquid that is effective against tough grease and safe for their family, including babies and pets.

- Pros: Eco-friendly, tough on grease, refreshing scent, antibacterial formula, residue-free cleaning, safe for babies and pets.
- Cons: May not be as widely available as conventional dishwash liquids.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of eco-friendliness, tough grease removal, and antibacterial properties.	Business Today, The Hindu
Brand Strength	20	15	Established brand with a reputation for quality and eco-friendliness.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for eco-friendly household products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other eco-friendly dishwashing liquids in the market.	CNBC, Moneycontrol
Competition	10	6	Facing competition from other eco-friendly dishwashing liquid brands with similar features.	The Indian Express, Financial Express
Use-case Advantage	5	5	Safe for use around babies and pets, catering to health-conscious consumers.	NDTV
Final Market Score	100	66/100 (3.30/5)	Beco Natural Orange Citrus Freshness Dishwashing Liquid 2 Litre Refill Pack is well-positioned in the growing Indian market for eco-friendly household products.

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