Be Bodywise 5 AHA BHA Exfoliating Body Wash 250ml with Lactic Acid, Salicylic Acid, Glycolic Acid - Strawberry Skin De Tan Formula for Body Acne - Non-Drying Paraben-Free

Be Bodywise 5 AHA BHA Exfoliating Body Wash is a powerful and effective body wash specifically formulated to target body acne, strawberry skin, and de-tan issues. Infused with 3% Lactic Acid, 1% Salicylic Acid, and 1% Glycolic Acid, this exfoliating body wash helps to unclog pores, remove dead skin cells, and promote smoother, clearer skin.

Key Features:
- Formulated with 3% Lactic Acid, 1% Salicylic Acid, and 1% Glycolic Acid
- Targets body acne, strawberry skin, and de-tan issues
- Helps to unclog pores and remove dead skin cells
- Promotes smoother, clearer skin
- Non-drying formula
- Paraben-free

For those struggling with body acne, strawberry skin, or de-tan issues, Be Bodywise 5 AHA BHA Exfoliating Body Wash is a must-have product. Whether you suffer from frequent breakouts on your chest, back, or shoulders, or you struggle with rough, bumpy skin on your arms or legs, this exfoliating body wash can help to improve the overall texture and appearance of your skin.

Pros:
- Effective exfoliating formula
- Targets specific skin concerns
- Helps to improve skin texture and clarity
- Non-drying and paraben-free

Cons:
- May cause sensitivity or irritation in some individuals
- Results may vary depending on individual skin type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique blend of AHA, BHA, and natural extracts aligns with current skincare trends.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium body care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium body wash products.	Retail Today
Competition	10	10	Facing moderate competition from established and emerging body wash brands.	Business Standard
Use-case Advantage	5	5	Addresses specific concerns like body acne and skin de-tanning effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative exfoliating body wash with strong market potential in India.

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