AZAH Women's Sanitary Pads - Pack of 40 (20 Regular, 20 XL) | Rash-Free, Super Absorbent, Cottony Soft, Odor-Locking, Leak-Proof Sanitary Napkins for Heavy Flow | Toxin-Free

Key Features: - Rash-free sanitary pads - 3x more absorption - Cottony soft and dry top cover - Toxin-free - Locks odour - Leak-proof

For whom: AZAH sanitary pads are designed for women who experience heavy flow during their menstrual cycle and are looking for a comfortable, rash-free, and leak-proof solution.

Pros: - High absorption capacity - Comfortable and soft top cover - Odour-locking technology - Leak-proof design - Toxin-free materials

Cons: - Some users may find the XL size too large for their preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of sizes and features catering to heavy flow needs.	Livemint, Business Today
Brand Strength	20	18	Established brand with positive customer reviews and loyalty.	Hindu Business Line, Business Standard
Category Momentum	20	15	Growing demand for premium sanitary pads in Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	The Print, Financial Express
Competition	10	9	Faces competition from other premium sanitary pad brands in India.	The Wire, India Today
Use-case Advantage	5	4	Designed for heavy flow providing comfort and leak protection.	Outlook India
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sanitary pads with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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