Asaya SPF 65 Waterproof Sunscreen Spray with Broad Spectrum UVA/B and Blue Light Protection, Quick-Drying Lightweight Formula with Aloe Vera Extract, Sweat and Water Resistant, Invisible Matte Finish

- This Asaya SPF 65 Waterproof Sunscreen Spray offers broad spectrum UVA/B protection, as well as protection against blue light. It is quick-drying, lightweight, and does not leave a white cast on the skin. The formula includes aloe vera extract to keep the skin hydrated.

- Key features of this sunscreen include its sweat and water-resistant formula, making it ideal for outdoor activities and water sports. It provides an invisible matte finish, perfect for those who prefer a natural look without any greasy residue.

- This sunscreen is suitable for individuals of all skin types looking for high levels of protection from the sun's harmful rays. It is particularly beneficial for those with active lifestyles who need a reliable sunscreen that will stay put during physical activity.

- Pros: High SPF protection, broad spectrum coverage, lightweight and quick-drying formula, sweat and water-resistant, suitable for all skin types. Cons: May not be suitable for those with sensitive skin or allergies to certain ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive protection against sun and blue light	Vogue
Brand Strength	20	18	Established brand with a reputation for quality skincare products	Brand Equity
Category Momentum	20	15	Growing demand for high SPF sunscreens in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sunscreens	Retail Today
Competition	10	8	Facing competition from established and emerging sunscreen brands	Beauty Insights
Use-case Advantage	5	5	Convenient spray format ideal for outdoor activities	Health & Wellness Magazine
Final Market Score	100	76/100 (3.80/5)	Highly competitive sunscreen with strong brand and feature fit

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—