AS IT IS Nutrition Pea Protein Isolate - 1000g | Vegan Plant Protein for Meal Supplementation | Easy to Digest, Gluten-Free | Vegan Friendly

Key Features: AS IT IS Nutrition Pea Protein Isolate is a vegan plant protein that is easy to digest and gluten-free. Each pack contains 1000gms of pea protein isolate.

For whom: This product is ideal for vegans and individuals looking to supplement their meals with a high-quality plant-based protein.

Pros: AS IT IS Nutrition Pea Protein Isolate is a clean and natural protein source that is easy on the digestive system. It is free from gluten and is suitable for individuals with dietary restrictions.

Cons: Some users may find the taste of pea protein isolate to be slightly earthy compared to whey protein.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pea protein isolate with easy digestibility and gluten-free nature aligns with health-conscious consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and reliability.	Brandwatch
Category Momentum	20	15	Growing demand for plant-based protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other vegan protein supplements in the market.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and meal supplementation.	GroceryInsight
Final Market Score	100	66/100 (3.30/5)	AS IT IS Nutrition Pea Protein Isolate holds a strong position in the growing Indian market for plant-based protein supplements.

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