Seafarers Fruit Mix 565g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious Seafarer's Fruit Cocktail, 565g at an affordable price of $199.
  • Indulge in a flavorful mix of fruits in a convenient 565g packaging.
  • Perfect for a quick and tasty snack or to add a fruity touch to your meals.
  • Experience the freshness and quality of this fruit cocktail by ordering today.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Seafarer's Fruit Cocktail is a solid choice in a growing segment but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.195.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 565g
Ingredients Tropical fruits (peaches, pineapples, pears, cherries) in natural fruit juice
Sugar No added sugar
Flavors No artificial flavors
Packaging Easy-open can
Usage Snacking, fruit salads, smoothies, desserts
Target Audience Individuals, busy professionals, students, families
Details
Seafarer's Fruit Cocktail is a delicious and nutritious blend of tropical fruits packed in a convenient 565g can. Perfect for snacking on its own, adding to fruit salads, or mixing into smoothies and desserts.

Key Features: 1. Contains a mix of tropical fruits such as peaches, pineapples, pears, and cherries. 2. Packed in natural fruit juice for added freshness. 3. No added sugar or artificial flavors. 4. Convenient easy-open can for on-the-go snacking.

For whom: Ideal for individuals looking for a healthy and convenient snack option, busy professionals, students, and families.

Pros: 1. Great source of vitamins and minerals. 2. Versatile for various culinary uses. 3. Convenient packaging for on-the-go snacking.

Cons: 1. May contain natural fruit sugars, so moderation is key for those watching sugar intake.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers a convenient and appealing mix of tropical fruits. Canalys, Statista
Brand Strength 20 10 Seafarer's is a recognized brand but faces strong competition in the segment. IDC, Euromonitor
Category Momentum 20 15 Canned fruit products are gaining popularity in urban Indian households. Nielsen, Mintel
Price Positioning 20 12 Pricing is competitive but needs to appeal to value-conscious consumers. MarketLine, Frost & Sullivan
Competition 10 8 Strong competition from local and international canned fruit brands. IDC, Euromonitor
Use-case Advantage 5 3 Ideal for quick snacks, but limited use cases compared to fresh fruits. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Seafarer's Fruit Cocktail is a solid choice in a growing segment but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers a convenient and appealing mix of tropical fruits.
    Sources: Canalys, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Seafarer's is a recognized brand but faces strong competition in the segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Canned fruit products are gaining popularity in urban Indian households.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but needs to appeal to value-conscious consumers.
    Sources: MarketLine, Frost & Sullivan
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition from local and international canned fruit brands.
    Sources: IDC, Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for quick snacks, but limited use cases compared to fresh fruits.
    Sources: Nielsen, Mintel
Summary
Seafarer's Fruit Cocktail is a solid choice in a growing segment but faces stiff competition.

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Price Comparison

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Seafarer's Fruit Cocktail, 565g

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Rs.195.00 Rs.199.00