True Elements Crunchy Nuts & Berries Muesli 400g - 100% Wholegrain Cereal | Nutrients-rich | High Fibre Breakfast | Breakfast delight

True Elements Crunchy Nuts & Berries Muesli is a delicious and nutritious breakfast option made from 100% wholegrain cereal. Packed with nuts and berries, it is a nutrient-rich choice to kickstart your day.

Key Features: - Made from wholegrain cereal - Packed with nuts and berries - High in fibre - Nutrient-rich - Delicious and crunchy

For whom: This muesli is perfect for anyone looking for a healthy and delicious breakfast option. Whether you're a busy professional, a student, or a fitness enthusiast, this muesli is a great choice to start your day right.

Pros: - High in fibre - Nutrient-rich - Delicious and crunchy - Made from wholegrain cereal - Packed with nuts and berries

Cons: - Some may find it a bit too crunchy for their liking - Contains nuts, so may not be suitable for those with nut allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in nutrients, high fiber content, and wholegrain cereal.	FSSAI, Food Safety Helpline
Brand Strength	20	10	Established brand with good reputation in the health food segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for healthy breakfast options in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands.	Retail360, Grocery Retail Today
Competition	10	6	Facing competition from both local and international muesli brands.	FoodNavigator, India Retailing
Use-case Advantage	5	5	Convenient and nutritious breakfast option for busy individuals.	HealthifyMe
Final Market Score	100	66/100 (3.30/5)	True Elements Crunchy Nuts & Berries Muesli offers a competitive and nutritious breakfast option in the growing Indian health food market.

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