SNACK IT UP Fruit & Nuts Muesli | Rolled Oats, Berries, Seeds & Nuts | High Fibre | No Added Sugar | 42% dry fruits, berries and seeds, Wholesome Breakfast Cereal | 350g

About Product: SNACK IT UP Fruit & Nuts Muesli is a delicious and nutritious breakfast cereal made with rolled oats, berries, seeds, and nuts. It is high in fiber and contains no added sugar, making it a wholesome choice to start your day.

Key Features: With 42% dry fruits, berries, and seeds, this muesli provides a satisfying crunch and burst of flavor in every bite. It is a convenient and nutritious option for those looking to fuel their bodies with the goodness of natural ingredients.

For whom: This muesli is perfect for anyone seeking a healthy and delicious breakfast option that will keep them full and energized throughout the morning. It is suitable for vegetarians and those looking to add more fiber to their diet.

Pros: - High in fiber - No added sugar - Contains a variety of fruits, nuts, seeds - Convenient and easy to prepare Cons: - May be too sweet for those sensitive to natural sugars - Some may find the texture too crunchy or chewy Enjoy a satisfying and nutritious breakfast with SNACK IT UP Fruit & Nuts Muesli.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in dry fruits, seeds, and high fiber content aligning with consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception.	Nielsen
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in the market.	GfK
Competition	10	8	Facing competition from both established and emerging muesli brands in the market.	IRI
Use-case Advantage	5	5	Convenient and nutritious breakfast option suitable for busy individuals.	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium muesli offering with strong brand and feature fit, facing competitive market dynamics.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—