Kellogg's Combo, Kellogg's Muesli with 21% Fruit and Nut Pouch, 500 g and Kellogg's Muesli with 20% Nuts Delight Pouch, 750 g

Kellogg's Combo includes two popular variants of Kellogg's muesli - Kellogg's Muesli with 21% Fruit and Nut Pouch (500 g) and Kellogg's Muesli with 20% Nuts Delight Pouch (750 g). These delicious and nutritious muesli blends are perfect for a wholesome breakfast or snack.
Key Features: - Kellogg's Muesli with 21% Fruit and Nut has a mix of fruits like raisins, apples, and papaya along with nuts like almonds and cashews. - Kellogg's Muesli with 20% Nuts Delight is packed with almonds, cashews, and pistachios for that extra crunch and nutrition. - Both variants are high in fiber, protein, and essential nutrients for a balanced diet.
For whom: - Individuals looking for a convenient and healthy breakfast option. - Those who enjoy the combination of crunchy nuts and sweet fruits in their muesli. - Families seeking a tasty and fulfilling breakfast for everyone.
Pros: - Convenient packaging for easy storage and consumption. - Offers a good source of fiber and essential nutrients. - Great taste and texture with a mix of fruits and nuts.
Cons: - Might be a bit expensive compared to regular cereals. - Some individuals may have allergies to nuts or fruits in the muesli blends.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fruit and nut content aligns with consumer preferences for nutritious muesli.	Retail360
Brand Strength	20	18	Kellogg's is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli brands in India.	Grocery Times
Competition	10	10	Facing competition from both local and international muesli brands in India.	MarketWatch
Use-case Advantage	5	3	Convenient packaging sizes cater to different household needs.	Grocery Today
Final Market Score	100	76/100 (3.80/5)	Kellogg's Muesli Combo holds a strong position in the competitive Indian muesli market.

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