Kellogg's Combo, Kellogg's Chocos, High in Protein, B Vitamins, Calcium and Iron, 700g and Kellogg's Muesli with 21% Fruit and Nut Pouch, 750 g

Kellogg's Combo includes Kellogg's Chocos and Kellogg's Muesli with 21% Fruit and Nut Pouch. Both products are high in protein, B vitamins, calcium, and iron, making them a nutritious choice for breakfast or snacks.

The Kellogg's Chocos are loved by kids for their delicious chocolate flavor, while the Muesli with Fruit and Nut Pouch is a great option for those looking for a healthier breakfast alternative.

This combo pack is suitable for both kids and adults who want to enjoy a tasty and nutritious breakfast without compromising on flavor.

Pros: - High in protein and essential vitamins and minerals - Delicious chocolate flavor in Chocos - Healthy fruit and nut mix in Muesli - Convenient packaging for easy storage and serving Cons: - May be less appealing to those who prefer traditional breakfast options - Some may find the price point to be higher than other breakfast cereal options on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, B vitamins, calcium, and iron content align well with health-conscious consumer preferences in India.	FSSAI, Retail360
Brand Strength	20	18	Kellogg's is a well-established and trusted brand in India.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the muesli category in India.	IRI, Kantar
Competition	10	5	Facing moderate competition from other muesli brands offering similar health benefits in India.	AC Nielsen, Business Standard
Use-case Advantage	5	3	Convenient and nutritious breakfast option for busy individuals in India.	Grocery Trends
Final Market Score	100	76/100 (3.80/5)	Kellogg's muesli combo offers a strong value proposition in the growing Indian health food market.

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