Kellogg's Millet Muesli with 84% Fruit, Seed & Multigrain 500g | High in Fibre | Multigrain Breakfast Cereal

About Product: Kellogg's Millet Muesli is a nutritious and delicious breakfast cereal that is made with 84% fruit, seed, and multigrain. It is high in fibre, making it a great option for those looking to start their day with a healthy breakfast.

Key Features: This muesli is packed with a variety of fruits, seeds, and grains, providing a good mix of nutrients and flavors. It is also high in fibre, which is essential for a healthy digestive system. The 500g pack is perfect for those who want a convenient and nutritious breakfast option.

For Whom: Kellogg's Millet Muesli is suitable for anyone looking for a nutritious breakfast option that is high in fibre. It is a great choice for busy individuals who want a quick and healthy meal to start their day.

Pros: The muesli is made with a high percentage of fruit, seeds, and multigrains, providing a good source of nutrients. It is also high in fibre, which can help support a healthy digestive system. The 500g pack is convenient and easy to store.

Cons: Some may find the muesli to be a bit higher in price compared to other breakfast cereal options. It may also not be suitable for those with specific allergies or dietary restrictions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fruit, seed, and multigrain content aligns with current health trends in India.	Euromonitor
Brand Strength	20	18	Kellogg's strong brand reputation in India for quality breakfast products.	Brand Equity
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium muesli products in the market.	Retail360
Competition	10	10	Facing moderate competition from other established muesli brands in India.	FMCG Monitor
Use-case Advantage	5	3	Versatile as a breakfast cereal or snack option for health-conscious consumers.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Kellogg's Millet Muesli with 84% Fruit, Seed & Multigrain is well-positioned in the growing Indian market for healthy breakfast options.

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