Kellogg's Cornflakes with Real Honey 300g and Kellogg's Chocolate Muesli 450g

Kellogg's Cornflakes with Real Honey is a tasty and healthy breakfast option that combines the classic crunch of cornflakes with the sweetness of real honey. The 300g pack is perfect for individuals or families looking for a quick and nutritious breakfast option.

Key Features: - Made with real honey for a delicious and natural sweetness - Crunchy cornflakes provide a satisfying texture - Fortified with essential vitamins and minerals

For whom: - Ideal for busy individuals looking for a quick and easy breakfast option - Suitable for families looking for a nutritious and delicious breakfast option - Perfect for anyone looking to start their day with a burst of energy

Pros: - Delicious and satisfying taste - Contains essential nutrients for a balanced breakfast - Convenient packaging for on-the-go consumption

Cons: - May not be suitable for those with honey allergies - Cornflakes may become soggy if not consumed immediately after adding milk

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Variety of flavors and real honey in Cornflakes and Chocolate Muesli appeals to Indian consumers.	IRI, GfK
Brand Strength	20	18	Kellogg's is a well-established brand in India known for quality and taste.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for healthy breakfast options in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, BrandZ
Competition	10	0	Intense competition in the muesli segment with multiple players offering similar products.	ACNielsen, BrandTracker
Use-case Advantage	5	3	Convenient and quick breakfast option for busy individuals and families.	BrandFinance
Final Market Score	100	66/100 (3.30/5)	Kellogg's Cornflakes with Real Honey and Chocolate Muesli are well-positioned in the growing Indian healthy breakfast market.

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