Vaseline Total Moisture Cocoa Radiant Body Gel Oil 6 8 oz 2 pk

Vaseline Total Moisture Cocoa Radiant Body Gel Oil 6 8 oz 2 pk

About Product: The Vaseline Total Moisture Cocoa Radiant Body Gel Oil is a luxurious blend of cocoa butter and gel oil that provides intense hydration for your skin. It absorbs quickly and leaves your skin feeling soft and smooth.

Key Features: - Contains cocoa butter to nourish and moisturize the skin - Gel oil formula absorbs quickly without feeling greasy - Helps replenish skin's natural moisture barrier - Leaves skin feeling hydrated and radiant

For Whom: This product is perfect for those with dry skin who are looking for a lightweight yet deeply hydrating body oil. It is suitable for all skin types and can be used daily to keep skin moisturized and healthy.

Pros: - Fast-absorbing formula - Long-lasting hydration - Leaves skin feeling soft and smooth - Rich cocoa butter scent Cons: - May not be suitable for those with sensitive skin - Bottle packaging may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa radiant formula aligns with consumer preference for moisturizing products.	Euromonitor
Brand Strength	20	18	Vaseline is a trusted brand with strong market presence.	Kantar
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the body wash gels segment with multiple brands vying for market share.	IRI
Use-case Advantage	5	3	Offers dual benefit of gel and oil for enhanced skin hydration.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Vaseline Total Moisture Cocoa Radiant Body Gel Oil 6.8 oz 2 pk is well-positioned in the Indian body wash gels market.

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