Truefitt Hill Sandalwood Bath and Shower Gel For Men 100 ml Body Wash For Men Sulphate Free Paraben Free English Classic Sandalwood Fragrance Deep Cleansing Sandalwood Oil Pathenol Moisturising Nourishing

Truefitt Hill Sandalwood Bath and Shower Gel For Men 100 ml Body Wash For Men Sulphate Free Paraben Free English Classic Sandalwood Fragrance Deep Cleansing Sandalwood Oil Pathenol Moisturising Nourishing

Key Features: - Truefitt Hill Sandalwood Bath and Shower Gel is specifically formulated for men, with a classic English Sandalwood fragrance. - It is sulphate and paraben free, making it gentle on the skin and suitable for all skin types. - Enriched with Sandalwood Oil and Panthenol, it deeply cleanses and moisturizes the skin, leaving it nourished and refreshed. For whom: - This bath and shower gel is ideal for men who enjoy traditional grooming products with a luxurious fragrance. - It is suitable for all skin types, including sensitive skin, and can be used daily for a refreshing shower experience. Pros: - Rich Sandalwood fragrance that lingers on the skin for hours. - Gentle formula that nourishes and moisturizes the skin, leaving it feeling soft and hydrated. - Free from harmful chemicals like sulphates and parabens, making it safe for daily use on all skin types. Cons: - Some users may find the scent too strong if they prefer lighter fragrances. - The price point may be higher compared to other bath and shower gels on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Sandalwood fragrance and natural ingredients align with Indian consumer preferences.	Business Standard, Livemint
Brand Strength	20	10	Established brand with a loyal customer base in India.	TOI, Hindu
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mint, ET
Price Positioning	20	8	Competitively priced compared to similar premium body wash gels in India.	ET, Hindu
Competition	10	10	Facing competition from both international and local brands in the premium body wash gel segment in India.	Business Standard, ET
Use-case Advantage	5	3	Offers deep cleansing and moisturizing suitable for Indian climate.	Mint
Final Market Score	100	66/100 (3.30/5)	Truefitt Hill Sandalwood Bath and Shower Gel is well-positioned in the growing Indian market for premium body wash gels.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—