The Plant Fix Plix Pineapple 5 Lactic Acid Exfoliating Body Wash For All Skin Types Paraben Free Shower Gel For Dry Rough Strawberry Skin 236 Ml

The Plant Fix Plix Pineapple 5 Lactic Acid Exfoliating Body Wash For All Skin Types Paraben Free Shower Gel For Dry Rough Strawberry Skin 236 Ml

About Product: The Plant Fix Plix Pineapple Lactic Acid Exfoliating Body Wash is a gentle yet effective shower gel that helps to exfoliate and hydrate the skin. It is suitable for all skin types and is free from parabens. The refreshing pineapple scent will leave you feeling energized and rejuvenated after every use.

Key Features: - Contains lactic acid to gently exfoliate the skin - Formulated with pineapple extract for a refreshing scent - Helps to hydrate and soften dry, rough skin - Suitable for all skin types - Free from parabens and other harmful ingredients

For whom: This body wash is ideal for anyone looking to improve the texture and appearance of their skin. It is particularly beneficial for those with dry, rough skin that needs exfoliation and hydration.

Pros: - Gentle on the skin - Refreshing pineapple scent - Helps to exfoliate and hydrate - Suitable for all skin types - Paraben-free formula

Cons: - Some users may find the scent too strong - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation catering to various skin types and needs.	Vogue, Elle
Brand Strength	20	15	Established brand with loyal customer base in the body wash segment.	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for innovative body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Retail360, IndiaRetailing
Competition	10	6	Facing strong competition from established and emerging body wash brands.	ETBrandEquity, YourStory
Use-case Advantage	5	5	Addresses specific skin concerns like dryness and roughness effectively.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative formulation and competitive pricing position it well in the growing Indian body wash gel market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—