The Body Shop British Rose Shower Gel Softens Cleanses Floral Scent With Rose Aloe Vera For All Skin Types Soap Free Formula 250ml

The Body Shop British Rose Shower Gel Softens Cleanses Floral Scent With Rose Aloe Vera For All Skin Types Soap Free Formula 250ml

Key Features: The Body Shop British Rose Shower Gel is a soap-free formula that softens and cleanses the skin, leaving it feeling refreshed and moisturized. It has a beautiful floral scent of British roses and is enriched with aloe vera to soothe the skin.

For whom: This shower gel is suitable for all skin types and is perfect for those who love the delicate fragrance of roses. It is gentle enough for daily use and will leave your skin feeling soft and nourished.

Pros: The Body Shop British Rose Shower Gel has a lovely scent that lingers on the skin, leaving you feeling fresh and clean. The soap-free formula is gentle on the skin and helps to maintain its natural moisture balance. Plus, it comes in a convenient 250ml bottle that is easy to use in the shower.

Cons: Some users may find the scent of British roses to be too strong, especially if they are sensitive to fragrance. Additionally, the price point may be a bit higher compared to other shower gels on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a soap-free formula suitable for all skin types, aligning with market trends.	Kantar
Brand Strength	20	18	The Body Shop is a well-established brand known for quality products.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body wash gels in the market.	GfK
Competition	10	8	Facing competition from other established premium body wash gel brands offering similar features.	IRI
Use-case Advantage	5	5	The floral scent with rose and aloe vera appeals to consumers seeking a luxurious shower experience.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'The Body Shop British Rose Shower Gel' well in the premium body wash gel segment in India.

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