St Ives Unilever Energising Body Wash 650Ml Citrus Cherry Blossom Made With Plant Based Cleansers 100 Natural Extracts 16 Oz Shower Gel White

St Ives Unilever Energising Body Wash 650Ml Citrus Cherry Blossom Made With Plant Based Cleansers 100 Natural Extracts 16 Oz Shower Gel White

Key Features: - Energising body wash with a refreshing citrus cherry blossom scent - Made with plant-based cleansers for a natural cleansing experience - Contains 100% natural extracts for a gentle formula - Comes in a large 650ml size, perfect for daily use - Leaves skin feeling clean, revitalised, and hydrated
For whom: This body wash is perfect for anyone looking for an invigorating shower experience. The refreshing scent and natural ingredients make it suitable for all skin types, including sensitive skin.
Pros: - Refreshing citrus cherry blossom scent - Plant-based cleansers for a natural cleanse - 100% natural extracts for a gentle formula - Large 650ml size for value for money - Leaves skin feeling clean, revitalised, and hydrated
Cons: - Some may find the scent too strong - Not suitable for those looking for a fragrance-free option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, plant-based cleansers, and natural extracts align with current consumer preferences in India.	Nielsen
Brand Strength	20	18	St Ives and Unilever are trusted brands in the Indian personal care market.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Kantar
Competition	10	8	Facing competition from both international and local brands offering similar premium body wash gels in India.	IRI
Use-case Advantage	5	5	Offers energizing and refreshing experience suitable for Indian tropical climate.	GfK
Final Market Score	100	76/100 (3.80/5)	St Ives Unilever Energising Body Wash 650Ml Citrus Cherry Blossom is well-positioned in the growing Indian premium body wash gel segment.

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