St Ives Exfoliating Sea Salt Pacific Kelp Body Wash Shower gel for Women 100 Natural Extracts Cruelty Free Paraben Free 650ml

St Ives Exfoliating Sea Salt Pacific Kelp Body Wash Shower gel for Women 100 Natural Extracts Cruelty Free Paraben Free 650ml

About Product: St Ives Exfoliating Sea Salt Pacific Kelp Body Wash is a refreshing shower gel specifically formulated for women. It contains 100% natural extracts and is cruelty free and paraben free.

Key Features: The key features of this body wash include the exfoliating sea salt and Pacific kelp, which help to cleanse and nourish the skin. The natural extracts provide a gentle and refreshing aroma, leaving you feeling clean and rejuvenated.

For whom: This body wash is suitable for women of all ages and skin types. It is perfect for those looking for a natural and cruelty-free option to add to their shower routine.

Pros: - Contains 100% natural extracts - Cruelty free and paraben free - Refreshing sea salt and Pacific kelp formula - Suitable for all skin types

Cons: - Some users may prefer a stronger scent - The bottle size may be too large for travel purposes Add

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Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sea salt and Pacific kelp extracts align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	St Ives is a well-known brand with a positive reputation for natural products.	Brandwatch
Category Momentum	20	10	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body wash products in the market.	Kantar
Competition	10	6	Facing competition from other established natural body wash brands in the market.	Nielsen
Use-case Advantage	5	5	Large pack size of 650ml offers value for money to consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	St Ives Exfoliating Sea Salt Pacific Kelp Body Wash is well-positioned in the growing Indian market for natural body wash products.

Factor	Rating (out of 5)	Notes
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