St D vence Summer Blend Salicylic Acid Body Wash Shower Gel for Women Men with Fresh Banana Passionfruit Paraben SLS Free Tan Removal Body Wash for Summer 300 ml

St D vence Summer Blend Salicylic Acid Body Wash Shower Gel for Women Men with Fresh Banana Passionfruit Paraben SLS Free Tan Removal Body Wash for Summer 300 ml

Key Features: - Contains salicylic acid to help with tan removal and exfoliation - Infused with fresh banana and passionfruit extracts for a refreshing shower experience - Paraben and SLS free formula - Suitable for both men and women - Comes in a convenient 300 ml size

For whom: - Ideal for anyone looking to remove tan and achieve smoother, more radiant skin - Suitable for all skin types

Pros: - Effective in removing tan and dead skin cells - Refreshing scent of banana and passionfruit - Paraben and SLS free formula is gentle on the skin - Suitable for both men and women

Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with popular summer ingredients appeals to Indian consumers.	Vogue, Elle
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail360, The Economic Times
Competition	10	6	Facing moderate competition from established and emerging brands in the Indian body wash gel market.	YourStory, Livemint
Use-case Advantage	5	5	Addresses the specific need for tan removal during summers in India.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative summer blend body wash gel with competitive pricing, poised for growth in the Indian market.

Factor	Rating (out of 5)	Notes
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