Soapy Twist Transparent Body Wash Base Concentrate 750g

Soapy Twist Transparent Body Wash Base Concentrate 750g

This transparent body wash base concentrate from Soapy Twist is a versatile product that can be customized with your choice of scents and colors to create a personalized body wash.

Key Features: - Comes in a 750g pack, providing plenty of product to make multiple batches of body wash - Easy to use, simply add scent and color to customize your body wash - Transparent formula allows for bright and vibrant colors to show through - Leaves skin feeling clean and refreshed after use

This body wash base concentrate is perfect for DIY enthusiasts who enjoy creating their own bath and body products. It is also great for those who have sensitive skin and prefer to use products with natural ingredients.

Pros: - Customizable with your choice of scents and colors - Large 750g pack size allows for multiple uses - Leaves skin feeling clean and refreshed - Transparent formula allows for bright colors to show through Cons: - May not be suitable for those with very dry or sensitive skin - Requires additional ingredients to customize the body wash

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a transparent base with versatile formulation options.	Retail Today
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Price Watch
Competition	10	8	Facing moderate competition from other body wash gel brands.	Market Insights
Use-case Advantage	5	5	Caters to consumers looking for customizable body wash solutions.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Competitively positioned body wash gel with growth potential in the Indian market.

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