Soapy Twist Sulfate Free Transparent Body Wash Base 750g SLS SLES Paraben Free

Soapy Twist Sulfate Free Transparent Body Wash Base 750g SLS SLES Paraben Free

This Soapy Twist Sulfate Free Transparent Body Wash Base is a 750g product that is free from harmful chemicals like SLS, SLES, and parabens. It is a gentle and effective base for creating your own custom body wash blends.

Key Features: - Sulfate-free formula - Transparent base for easy customization - Paraben-free - Suitable for all skin types

This body wash base is ideal for DIY enthusiasts who enjoy creating their own personal care products. It is perfect for those who prefer natural and chemical-free options for their skincare routine.

Pros: - Gentle and non-drying formula - Customizable with essential oils, fragrances, and colors - Suitable for sensitive skin - Eco-friendly packaging Cons: - May not lather as much as traditional body washes - Requires additional ingredients for customization - Not as widely available as commercial body wash products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Transparent base and sulfate-free formula align well with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception in the body wash segment.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free body wash gels in the market.	GfK
Competition	10	8	Facing moderate competition from other sulfate-free body wash gels in the market.	Nielsen
Use-case Advantage	5	5	Offers gentle cleansing suitable for sensitive skin types.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free body wash gel with strong brand and feature fit.

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