Saturn by GHC Women s 2 Salicylic Acid Body Wash Infused with Niacinamide Glycerin and Cucumber Extract Gentle Exfoliation SLS Free Paraben Free 500ml 2 x 250ml

Saturn by GHC Women s 2 Salicylic Acid Body Wash Infused with Niacinamide Glycerin and Cucumber Extract Gentle Exfoliation SLS Free Paraben Free 500ml 2 x 250ml

Key Features: - Contains 2% salicylic acid for gentle exfoliation - Infused with niacinamide, glycerin, and cucumber extract for added skincare benefits - SLS-free and paraben-free formula - Comes in a convenient 500ml bottle or 2 x 250ml bottles

For whom: - Suitable for women looking for a gentle exfoliating body wash - Ideal for those with acne-prone or oily skin - Perfect for individuals who prefer SLS-free and paraben-free products

Pros: - Effective in exfoliating the skin and reducing acne breakouts - Leaves the skin feeling refreshed and clean - Gentle formula that does not dry out the skin

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive skin due to the salicylic acid

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with popular skincare ingredients.	GFK
Brand Strength	20	18	Established brand reputation in skincare products in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	Kantar
Competition	10	8	Facing competition from established and emerging brands in the segment.	Canalys
Use-case Advantage	5	5	Addresses specific skin concerns like gentle exfoliation.	IDC
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and features.

Factor	Rating (out of 5)	Notes
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