Santoor Moisturizing Shower Gel 750ml With Natural Sandalwood Gardenia Extracts For Men Women Moisturizing Body Wash With Glycerin Suitable For All Skin Types No Parabens No Silicones

Santoor Moisturizing Shower Gel 750ml With Natural Sandalwood Gardenia Extracts For Men Women Moisturizing Body Wash With Glycerin Suitable For All Skin Types No Parabens No Silicones

About Product: Santoor Moisturizing Shower Gel is a refreshing body wash that is enriched with natural sandalwood and gardenia extracts. It is formulated to provide intense moisture to the skin while cleansing it gently.

Key Features: - Contains natural sandalwood and gardenia extracts - Enriched with glycerin for intense moisture - Suitable for all skin types - Free from parabens and silicones

For whom: This shower gel is suitable for both men and women who are looking for a moisturizing body wash that will leave their skin feeling refreshed and hydrated. It is ideal for all skin types and can be used daily.

Pros: - Provides intense moisture to the skin - Leaves the skin feeling refreshed and hydrated - Free from harmful chemicals like parabens and silicones - Suitable for all skin types

Cons: - Some users may not enjoy the scent of sandalwood and gardenia - The 750ml size may be too large for those who prefer smaller bottles.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural ingredients suitable for all skin types, meeting current consumer preferences	India Retailing, The Economic Times
Brand Strength	20	18	Santoor is a well-established brand known for quality products	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail4Growth, Business Today
Competition	10	8	Facing competition from other established brands offering similar natural body wash products	The Hindu, Livemint
Use-case Advantage	5	5	Provides moisturizing benefits for both men and women, catering to a wide audience	India Today
Final Market Score	100	76/100 (3.80/5)	Santoor Moisturizing Shower Gel 750ml positioned well in the growing Indian body wash gel market.

Factor	Rating (out of 5)	Notes
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