Rustic Art Rose Sandal Body Wash Organic Castile Soap Hydrating Nourishing Gently Exfoliating Sulphate Paraben Free For Women Men Tan Removal Skin Brightening 300 ml Liquid

Rustic Art Rose Sandal Body Wash Organic Castile Soap Hydrating Nourishing Gently Exfoliating Sulphate Paraben Free For Women Men Tan Removal Skin Brightening 300 ml Liquid

This Rustic Art Rose Sandal Body Wash is an organic castile soap that is perfect for hydrating and nourishing your skin. It gently exfoliates, leaving your skin feeling smooth and refreshed.

Key Features: - Sulphate and paraben free - Suitable for both women and men - Helps in tan removal and skin brightening - Contains the goodness of rose and sandalwood

This body wash is suitable for anyone looking for a natural and gentle way to cleanse their skin. Its hydrating formula makes it ideal for those with dry skin, while its exfoliating properties benefit those looking to improve the texture of their skin.

Pros: - Organic and natural ingredients - Hydrating and nourishing - Gently exfoliates the skin - Suitable for both men and women Cons: - Some may find the scent of rose and sandalwood too strong - May not be suitable for those with sensitivities to certain plant-based ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers organic ingredients, hydrating properties, and exfoliation benefits matching market trends.	Euromonitor
Brand Strength	20	10	Established brand with a focus on organic and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body wash products in the market.	Retail360
Competition	10	6	Facing moderate competition from other organic body wash brands offering similar benefits.	Business Today
Use-case Advantage	5	5	Addresses specific needs like tan removal and skin brightening, appealing to a wide consumer base.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Organic body wash with unique features positioned well in growing Indian market.

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