Plum Bodylovin Vanilla Vibes Body Wash SLS Free Creamy Body Wash for Women Shower Gel with Long Lasting Vanilla Fragrance Aloe Infused Nourishing Body Cleanser for Soft Smooth Skin 240ml

Plum Bodylovin Vanilla Vibes Body Wash SLS Free Creamy Body Wash for Women Shower Gel with Long Lasting Vanilla Fragrance Aloe Infused Nourishing Body Cleanser for Soft Smooth Skin 240ml

Plum Bodylovin Vanilla Vibes Body Wash is a luxurious SLS-free creamy body wash specially formulated for women.

Key Features:
- Long-lasting vanilla fragrance
- Aloe-infused for nourishing and moisturizing benefits
- Gentle formula for soft, smooth skin
- Comes in a convenient 240ml size

This product is ideal for women who want a pampering shower experience with a delightful vanilla scent.

Pros:
- Creamy texture that lathers well
- Leaves skin feeling soft and hydrated
- Free from harsh chemicals like SLS

Cons:
- Some may find the scent too strong if they are not a fan of vanilla
- May not be suitable for those with extremely sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS-free, vanilla fragrance, aloe infusion align with current consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels.	RetailWire
Competition	10	6	Facing moderate competition from other premium body wash gel brands.	Nielsen
Use-case Advantage	5	5	Offers nourishing properties for soft and smooth skin, meeting consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body wash gel with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—