Plum BodyLovin Caramel Popcorn Body Wash SLS Free Body Wash For Women Long Lasting Warm Caramel Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240 ml

Plum BodyLovin Caramel Popcorn Body Wash SLS Free Body Wash For Women Long Lasting Warm Caramel Fragrance Aloe Infused Nourishing Body Cleanser For Soft Smooth Skin 240 ml

Plum BodyLovin Caramel Popcorn Body Wash is a luxurious SLS free body wash specially designed for women. Infused with the warm and indulgent fragrance of caramel popcorn, this body wash is perfect for pampering yourself during your daily shower routine.
Key Features: - SLS free formula - Long lasting warm caramel fragrance - Aloe infused for nourishing and moisturizing benefits - Leaves skin feeling soft, smooth, and refreshed - Comes in a convenient 240 ml bottle
For whom: This body wash is perfect for women who love indulgent scents and want a nourishing and gentle cleanser for their skin.
Pros: - Delicious fragrance that lingers on the skin - Gentle formula that won't strip or dry out the skin - Aloe helps to hydrate and nourish the skin - Leaves skin feeling soft and smooth
Cons: - Some may find the fragrance to be too sweet or strong - The bottle size may be small for some users who prefer a larger quantity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS free formula and warm caramel fragrance align with current consumer preferences.	Euromonitor
Brand Strength	20	15	Plum BodyLovin is a well-established brand known for quality products.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	6	Facing moderate competition from other established brands offering similar products.	Nielsen
Use-case Advantage	5	5	Aloe-infused formula offers nourishment for soft and smooth skin, meeting consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Plum BodyLovin Caramel Popcorn Body Wash is well-positioned in the growing premium body wash gel segment in India.

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