Pears Pure Gentle Shower Gel Body Wash with Germshield Formula and Mint Extracts 100 Soap Free and Dermatologically Tested Imported 750 ml

Pears Pure Gentle Shower Gel Body Wash with Germshield Formula and Mint Extracts 100 Soap Free and Dermatologically Tested Imported 750 ml

- Pears Pure Gentle Shower Gel is a body wash that is formulated with Pears' signature Germshield Formula, providing gentle yet effective cleansing for the skin. Made with mint extracts, this shower gel leaves a refreshing and invigorating scent on the skin.

- Key Features:
1. Germshield Formula for gentle cleansing
2. Contains mint extracts for a refreshing scent
3. Soap-free and dermatologically tested
4. Imported from a trusted brand

- This shower gel is ideal for individuals with sensitive skin who are looking for a gentle and effective body wash. Its soap-free formula helps to maintain the skin's natural moisture barrier while effectively cleansing away impurities.

- Pros:
1. Gentle on the skin
2. Refreshing mint scent
3. Dermatologically tested
4. Imported product
Cons:
1. May not provide enough hydration for very dry skin types
2. Some users may prefer a stronger or more long-lasting fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique Germshield Formula and Mint Extracts which are appealing to consumers.	India Retailing
Brand Strength	20	15	Established brand with good reputation in skincare products.	Brand Equity
Category Momentum	20	10	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar imported body wash gels.	Retail4Growth
Competition	10	9	Facing strong competition from local and international body wash gel brands.	Business Standard
Use-case Advantage	5	2	Suitable for daily use and gentle on the skin.	Beauty India
Final Market Score	100	66/100 (3.30/5)	Competitively positioned body wash gel with unique features for the Indian market.

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