Patanjali Shower Gel 250 ml

Patanjali Shower Gel 250 ml

Patanjali Shower Gel is a natural and herbal product that effectively cleanses the skin while keeping it moisturized and refreshed. It is free from harmful chemicals and gentle on the skin, making it suitable for everyday use.

Key Features: - Enriched with natural ingredients like aloe vera, neem, and tulsi - Provides a rich lather and refreshing fragrance - Helps maintain the skin's natural moisture balance - Suitable for all skin types

For whom: Patanjali Shower Gel is suitable for anyone looking for a natural and herbal alternative to synthetic shower gels. It is especially beneficial for those with sensitive skin or skin conditions like eczema.

Pros: - Made with natural and herbal ingredients - Gentle and non-drying on the skin - Refreshing fragrance - Affordable price point

Cons: - Some users may not prefer the herbal scent - Packaging could be more aesthetically pleasing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like natural ingredients and skin-friendly formulation.	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Kantar
Category Momentum	20	10	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing increasing competition from both local and international brands in the segment.	IRI
Use-case Advantage	5	5	Caters to the growing preference for herbal and ayurvedic body care products.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Patanjali Shower Gel 250 ml holds a strong position in the Indian body wash gels market with its natural and competitively priced offering.

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