Palmolive Soft Rose Peony Aroma Alluring Love Body Wash For Women Men Mood Boosting Fragrance Brightening For Youthful Hydrated Skin No Paraben Silicone Ph Balanced Body Wash Shower Gel 250Ml

Palmolive Soft Rose Peony Aroma Alluring Love Body Wash For Women Men Mood Boosting Fragrance Brightening For Youthful Hydrated Skin No Paraben Silicone Ph Balanced Body Wash Shower Gel 250Ml

Key Features: - Alluring Love Body Wash with Soft Rose Peony Aroma - Mood-boosting fragrance - Brightening formula for youthful and hydrated skin - No paraben or silicone - pH balanced body wash shower gel - Suitable for both women and men

For whom: This body wash is perfect for individuals looking for a luxurious shower experience with a refreshing and uplifting fragrance. It is suitable for all skin types and ages, making it a great choice for anyone wanting soft, hydrated skin.

Pros: - Invigorating fragrance that boosts mood - Formulated to brighten and hydrate the skin - Suitable for both men and women - Free of harmful chemicals like parabens and silicone

Cons: - Some individuals may prefer a different fragrance over rose and peony aroma.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of rose peony aroma and skin brightening properties, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Palmolive is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	8	Facing moderate competition from other established brands offering similar features in the body wash gel segment.	Nielsen
Use-case Advantage	5	5	Addresses the need for mood-boosting and youthful skin benefits, appealing to a wide range of consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique features positioned well in a growing market segment.

Factor	Rating (out of 5)	Notes
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