Palmolive Aloevera Thermal Minerals Feel The Massage Body Wash Exfoliating Moisturizing Soft skin No paraben silicones pH balanced Body Wash Combo Pack of 2 x 250ml

Palmolive Aloevera Thermal Minerals Feel The Massage Body Wash Exfoliating Moisturizing Soft skin No paraben silicones pH balanced Body Wash Combo Pack of 2 x 250ml

The Palmolive Aloevera Thermal Minerals Body Wash is specially formulated with exfoliating properties to remove dead skin cells, leaving your skin feeling soft and smooth. Infused with the goodness of aloe vera and thermal minerals, this body wash not only cleanses your skin but also moisturizes and nourishes it.
Key Features: - Exfoliating properties for smoother skin - Infused with aloe vera and thermal minerals - Moisturizing formula - No paraben or silicones - pH balanced for gentle cleansing
For Whom: Ideal for those looking for a body wash that not only cleanses but also exfoliates and moisturizes the skin. Suitable for all skin types.
Pros: - Exfoliating properties leave skin feeling smooth - Moisturizing formula helps to hydrate skin - Free from paraben and silicones - pH balanced for gentle cleansing
Cons: - Some may find the exfoliating particles too abrasive for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera, thermal minerals, exfoliating, and moisturizing properties align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Palmolive is a well-established brand known for quality body care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a combo pack of 2 x 250ml body wash gels in the Indian market.	Retail360
Competition	10	8	Faces moderate competition from other established body wash gel brands in India.	ACNielsen
Use-case Advantage	5	5	Offers a unique massage experience while providing skin softening benefits.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand with well-fitting features and competitive pricing, facing moderate competition in a growing market.

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