Olay Ultra Moisture Body Wash with Avocado Oil 650 ml

Olay Ultra Moisture Body Wash with Avocado Oil 650 ml

Key Features: - Formulated with avocado oil to moisturize and nourish the skin - Creamy lather leaves skin feeling soft and smooth - Contains hydrating ingredients to replenish dry skin - Suitable for daily use
For whom: - Individuals with dry skin looking for a hydrating body wash - Those who prefer a creamy, luxurious lather - People who want a body wash that leaves their skin feeling moisturized
Pros: - Rich formula with avocado oil for intense hydration - Leaves skin feeling soft and smooth - Pleasant scent - Affordable price for the amount of product
Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin - Bottle size may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of avocado oil in the body wash caters to the demand for natural ingredients in skincare products in India.	Euromonitor
Brand Strength	20	10	Olay is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Body wash gels are trending in Indian market due to increasing focus on personal hygiene.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from other established body wash brands in India.	Kantar
Use-case Advantage	5	5	Offers deep moisturization suitable for Indian climate and skin types.	GFK
Final Market Score	100	66/100 (3.30/5)	Olay Ultra Moisture Body Wash with Avocado Oil 650 ml is well-positioned in the Indian body wash gels segment.

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