Olay Daily Exfoliating with Sea Salts Body Wash 650 ml 22 Fl Oz

Olay Daily Exfoliating with Sea Salts Body Wash 650 ml 22 Fl Oz

About Product: The Olay Daily Exfoliating body wash with sea salts is designed to gently cleanse and exfoliate the skin, leaving it feeling refreshed and smooth. The sea salts help to slough away dead skin cells, revealing brighter and more radiant skin underneath.

Key Features: - Contains sea salts for gentle exfoliation - Refreshing scent - Hydrating formula to leave skin feeling soft and moisturized

For whom: This body wash is suitable for all skin types, especially those looking to improve the texture and appearance of their skin. It is ideal for those who want a daily exfoliating body wash that is gentle yet effective.

Pros: - Exfoliates and cleanses the skin - Leaves skin feeling soft and moisturized - Refreshing scent - Suitable for daily use

Cons: - May not be suitable for those with sensitive skin - Some may find the exfoliating texture too rough for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sea salts exfoliating feature aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Olay is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Body wash gels gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	1	Facing strong competition from other established and emerging brands in the body wash gels segment.	Nielsen
Use-case Advantage	5	2	Offers exfoliating properties suitable for daily use, meeting consumer demand for convenience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Olay Daily Exfoliating with Sea Salts Body Wash 650 ml positioned well in the competitive Indian body wash gels market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—