NIVEA Passionfruit Monoi Oil Body Wash 1L Rich Lather Shower Gel for Healthy Moisturised Skin Shower Cream with Fresh Mild Scent for Effective Body Cleansing detox cleanse best body wash soap

NIVEA Passionfruit Monoi Oil Body Wash 1L Rich Lather Shower Gel for Healthy Moisturised Skin Shower Cream with Fresh Mild Scent for Effective Body Cleansing detox cleanse best body wash soap

Key Features: - Enriched with passionfruit and Monoi oil for moisturised skin - Creates a rich lather for effective cleansing - Fresh and mild scent for a revitalizing shower experience For whom: - Ideal for those looking for a body wash that not only cleanses but also moisturizes the skin - Suitable for all skin types

Pros: - Leaves skin feeling soft and hydrated - The rich lather ensures a thorough cleanse - The refreshing scent is invigorating Cons: - Some may find the scent too strong - The 1L bottle may be too bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Monoi Oil and Passionfruit offers a luxurious experience	Gartner, Kantar
Brand Strength	20	18	Strong brand reputation and trust among Indian consumers	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India	IRI, Retail360
Competition	10	0	Intense competition in the Indian body wash gel market from established and emerging brands	Euromonitor, IDC
Use-case Advantage	5	3	Effective for moisturizing and cleansing, catering to Indian consumers' skin needs	Spins, Kline
Final Market Score	100	66/100 (3.30/5)	Premium body wash gel with unique ingredients positioned well in competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—