NIVEA Frangipani and oil 125 ml Body Wash Shower Gel with Frangipani and Care Oil Pure Glycerin for Instant Soft Summer Fresh Skin Microplastic Free Clean Healthy Moisturized Skin

NIVEA Frangipani and oil 125 ml Body Wash Shower Gel with Frangipani and Care Oil Pure Glycerin for Instant Soft Summer Fresh Skin Microplastic Free Clean Healthy Moisturized Skin

Key Features: - Infused with frangipani fragrance and care oil for a luxurious shower experience - Contains pure glycerin to keep skin instantly soft and moisturized - Microplastic-free formula for clean and healthy skin - Leaves skin feeling refreshed and rejuvenated

For whom: - Ideal for those looking for a nourishing body wash with a refreshing fragrance - Suitable for all skin types, even sensitive skin

Pros: - Luxurious frangipani scent - Instant softness and hydration - Gentle on the skin - Environmentally friendly formula

Cons: - Some users may find the scent too strong - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with frangipani and care oil appeals to Indian consumers	AC Nielsen, Retail360
Brand Strength	20	18	Strong brand recognition and trust in the Indian market	Brand Equity, IMRB
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India	PriceTrack, RetailScan
Competition	10	8	Facing strong competition from established and emerging brands in the body wash gel segment	Competitor Analysis, Market Research India
Use-case Advantage	5	5	Addresses the need for instant soft and summer fresh skin in Indian climate	Consumer Insights
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and innovative formulation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—